Postcards from America was an idea born from informal discussions between a group of Magnum photographers who wanted to work together without the constraints of a commercial assignment.

Postcards IV: Florida was made during October and November 2012, the two months surrounding the Presidential election. The group included Bruce Gilden, Jim Goldberg, Susan Meiselas, Paolo Pellegrin, Gilles Peress, Alessandra Sanguinetti, Alec Soth, Zoe Strauss, Mikhael Subotzky, and Donovan Wylie and myself.

We had no predetermined plan or agenda, just a deep curiosity about what the state would look and feel like 12 years after the disputed 2000 election that changed the course of the early 21st century. 

After initially posting pictures “live” on our tumblr site, we reflected on our time in Florida and published Swap Shop magazine, a meditation on Florida and the American political process as places where ideas and identities are traded in, recycled, and acquired secondhand; open-air markets for consumption, garbage and reuse.

Here is a short selection of some of the pictures I made during my seven-day stay.